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Chamber plans new marketing campaign for 2012


"The Jewel of Lake WinnipesaukeeTM" to stress year-round attractions



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JUDY SABANEK, Chair of the Wolfeboro Area Chamber of Commerce Marketing Committee, receives the 2011 President’s Award for her outstanding efforts from outgoing Chamber President Tod O’Dowd on Dec. 1. Sabanek introduced the Chamber’s new Wolfeboro marketing plan for 2012 at the Chamber’s quarterly meeting. (Thomas Beeler photo) (click for larger version)
December 08, 2011
WOLFEBORO — Wolfeboro is without question "The Oldest Summer Resort in America," but it is also much more than a summer destination.

That is the message of a new marketing campaign by the Wolfeboro Area Chamber of Commerce planned for 2012. The new plan was announced at the Chamber's Dec. 1 quarterly meeting at the Pinckney Boathouse by Judy Sabanek of Emma Taylor Lifestyle Clothing, Chair of the Chamber's Marketing Committee, who described the campaign as an effort to make potential visitors aware that Wolfeboro is more than simply a summer resort, but a year-round destination.

The recent decision by selectmen to allow snowmobile access to downtown from the lake through Cate Park during the winter is just the most recent enticement to visit Wolfeboro during the off-season. The Pop Whalen Ice Arena's recent addition of a sprinkler system gives the facility the capability of hosting year-round activities, and Friends of Abenaki have installed permanent snowmaking equipment that will keep the popular Abenaki Ski Area open throughout the winter. Add to that the Chamber's traditional Christmas in Wolfeboro activities, First Night Wolfeboro, and Wolfeboro Friends of Music concerts, and a strong argument can be made for winter visits to town. The newly-completed extensions of the Bridge Falls Path and Cotton Valley Trail to Sewall Woods and to Abenaki by Pathways of Wolfeboro will also be a lure in the spring and fall.

Sabanek said the theme for the campaign will be re-branding Wolfeboro as "The Jewel of Lake WinnipesaukeeTM" with things to do during all four seasons. A handout presented at the meeting begins, "Nestled on the eastern shore of Lake Winnipesaukee and surrounded by the pristine beauty of forests and mountains, Wolfeboro is a quintessential New England community with a rich heritage." It goes on to acknowledge Wolfeboro's claim as the oldest summer resort, but adds, "Wolfeboro has grown to become a four-season vacation destination as well as a cherished home for full-time residents. A visit to Wolfeboro can be whatever you want it to be: a romantic getaway, a fun-filled family weekend or a quiet respite from hectic city life." The enticing copy ends with the statement, "Come visit. Explore. Shop. Dine. Ski. Fish. Boat. Hike. Golf. Picnic. Laugh. Talk. Share. Nap. Dream. Stay. You can do everything or nothing at all in Wolfeboro, New Hampshire – The Jewel of Lake Winnipesaukee TM".

Also provided with the handout was a fascinating list of "101 Things to Do in the Wolfeboro Area," arranged by season, beginning with summer.

The campaign will begin with a two-page spread in the in-house magazine for the Inns & Spa at Mills Falls in Meredith as well as a placement on the Inns' Web site. The idea is to invite people who are already in the Lakes Region to come to Wolfeboro and check it out. Other destinations around the big lake will be included in the effort, which Sabanek stressed, is a campaign for the entire town – not just downtown – and is being done in a partnership between the Chamber and the town's Economic Development Committee.

Further details will be made available as the campaign rolls out early next year.

Garnett Hill
Mas-Con
Martin Lord Osman
NORTHERN HUMAN SERVICES
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