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Littleton Motorsports under new ownership



NAULTS
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Naults Powersports, a southern New Hampshire-based business, became the new owner of Littleton Motorsports on Union Street this fall. (Photo by Angel Larcom) (click for larger version)
November 26, 2020
LITTLETON — After more than a decade under the leadership of Mark Hesler, Littleton Motorsports recently sold to Naults Powersports, a Manchester-based business. General Manager Curt Grenier chatted briefly about expansion plans for the historic property.

According to Grenier, Naults is in its 113th year of operations and the third most successful Kawasaki dealer in the country.

He said, "We put New Hampshire on the map. The bigger dealers tend to be on the West Coast or Mid-Atlantic."

In 1908, Naults started selling bicycles. By the 1950s, the company added Vespa scooters and motorized pedal bikes from Wizard Cycles. The company became one of the first Honda dealers on the East Coast in the late 1960s.

Littleton is now home to only North Country location for the Naults network of dealerships. Grenier said he was excited about the town's vibrancy and upcoming rail-trail development and knew of Hesler's interest in retirement.

"It all just came together and I fell in love with his staff. The more I did my research, the more I liked Littleton. It's seen a boom in the last five to six years," noted the manager.

Grenier continued, "I know we will be successful here. There's so much going on around here and the new rail-trail development will bring a lot of money into Littleton."

Although Grenier aimed for a March closing, COVID put everything on pause. It was the uncertainty, he said. By September, the project began to move forward again.

It's been a benchmark year for recreational vehicle sales, despite the pandemic, said Grenier. The closure of indoor entertainment venues drove more people outside seeking recreation during the warmer months. Naults sold two and a half years' worth of inventory in 180 days, he added.

"We sold all of our inventory and had four 35-foot trailers out on the road picking up inventory from dealerships that were closed. We were traveling to New York and Pennsylvania. The demand was crazy," stated Grenier.

Massive renovations have already begun at the Union Street property, including a new lift in the service area and a wireless transaction system. Ultimately the former grocery store will be opened up with a mezzanine and two floors of showroom space. Grenier said his ultimate goal was to get all of the products indoors and protected from the elements.

Customers can expect to see an expanded selection of equipment, yet many of the same familiar faces. Staffing expanded with the addition of three new employees. New product lines will be available from Suzuki and Kawasaki as well.

On-site financing and titling are two new services offered to customers at the Littleton location. Naults will continue to provide all-season outdoor recreation equipment from snowmobiles and ATVs to boats and larger UTVs.

Grenier said, "We do things a little bit different here. All of our stores run out of one location and we operate one website. Customers can pick their products and stores."

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