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Joyce Endee

News Group strengthens U. S. presence by winning 3 awards

Berlin-based subsidiary wins 2012 Excellence Award

December 05, 2012
BERLIN — News Group International, the Dubai-based worldwide leader in media monitoring, measurement and insight, has won prestigious awards of Excellence for their work in social media measurement from the Society for New Communications Research (SNCR).

The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT).

The Awards of Excellence were presented at the 7th Annual SNCR Symposium & Awards Gala held in early November at the Stanford Park Hotel in Palo Alto, Cal. This year for the first time, two News Group companies — KD Paine & Partners & SocialEyez — won awards of excellence.

KDPaine & Partners, Inc., a division of News Group's Salience Insight, won the Excellence award in the non-profit category for work commissioned by an international nonprofit organization to define and set engagement definitions. The nonprofit, however, does not allow its name to be used in connection with this kind of publicity, according to chairman Katie Delahaye Paine.

KDPaine & Partners (www.kdpaine.com) is a Berlin-based consultancy that provides plans, products, and services that help PR, public affairs, and marketing professionals measure their success and make better, more informed decisions for their organizations. It is a division of Salience Insight, News Group's integrated measurement solutions company.

SocialEyez, the MENA's leading social media agency was awarded an award for Excellence in the Corporate category for its work with Etisalat, a global emerging-markets telecom company with 140 million customers across Asia, Africa and the Middle East. Social-Eyez not only monitored and measured Etisalat's image with its customers, but also identified opportunities for improvement and implemented a solution that resulted in a decline in negative conversation and an increase in favorable engagement.

SocialEyez also won an award for Excellence in the Government category for its work with Emirates ID authority (EIDA) to introduce a universal ID card to the residents of the United Arab Emirates. Its sophisticated advanced listening program identified areas of confusion about the ID Card, and then worked with EIDA to engage and diffuse the objections.

"We are honored to recognize News Group, SocialEyez and KDPaine & Partners through this awards program," said SNCR Senior Fellow Paul Gillin, chair of the SNCR Excellence Awards committee in a prepared statement.

The New Communications Excellence Award is a highly competitive program that honors the best individuals and organizations that are pioneering the use of social in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. Awards were granted in six divisions: Corporate, Government, Media, Nonprofit/NGO, Academic, and Technology Innovation. Award nominations were submitted as case studies and reviewed by a panel of SNCR Fellows. In its seven-year history, SNCR has honored nearly 200 organizations and individuals through this prestigious awards program and all the winning case studies will be published on http://sncr.org.

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